Message from the Group Chairman

When I visited India in 1999 to look at the environmental problems the sub-continent is facing, I realized that most of the 100 million ton of coal Fly Ash produced every year by Indian coal fired power stations was simply be disposed into all type of landfills. Knowing that Pulverized Fuel Ash is a valuable ingredient in high quality concrete, I could not resist to make a proposal to the central government of India to set an example for value added application of this waste stream in concrete.

At this stage no Indian financial institution would finance such a risky project and I had to spend profits generated in other parts of the DIRK  Group to make this dream come true. After three years of intense marketing and after investment of roughly £ 2m in an Fly Ash processing facility at Nashik Thermal Power Station of the Maharashtra State Electricity Board the newly formed Dirk India Private Ltd. has moved from loss into profit but is by far not in its final stage.

Any successful business will attract new entrants to the market – and that is happening now converting a big amount of Fly Ash waste into a valuable commodity. It was the foresight of the board of MSEB which allowed this to happen and create a base on which further investment into new recycling plants becomes possible.

We at DIRK  strive to stay at the forefront of this development, as we can’t be beaten on quality, hoping that other entrepreneurs will follow our lead by creating a world leading Fly Ash recycling industry using the vast human resources and the technology base India is proud of.

Currently I spend a lot of time fostering this project.  In the morning when driving from my Indian home to our corporate office in Nashik  I come along all those building under construction in a rapidly growing India and I feel satisfied that these sites use DIRK POZZOCRETE replacing 30% of Ordinary Portland Cement whose production creates 1 ton of CO2  emission  per ton of cement produced. Very shortly my Nashik Fly Ash plant will save the production of 1000 ts of CO2  per day, 360.000 ts per year.

If you have any suggestions or want to learn more how you can become involved in this or similar projects, please contact me.


Georg Dirk